Job Summary : As the Brand Planning & Strategy specialist at Publicis Health, you will lead strategic planning initiatives for healthcare campaigns, ensuring that client brands stand out in the dynamic healthcare landscape.
Responsibilities : Strategic Planning :
- Develop and implement comprehensive strategic plans for healthcare campaigns, considering client objectives and market dynamics.
- Conduct in-depth research on healthcare market trends, competitors, and target audiences to inform planning strategies.
- Provide strategic guidance to clients, helping them navigate and excel in the healthcare sector.
Innovation and Integration :
Innovate planning methodologies and strategies to stay ahead of industry trends.Integrate healthcare insights into brand strategies, ensuring a nuanced and effective approach.Drive success through strategic planning that aligns with client business goals.Represent the planning department in client interactions, ensuring client satisfaction and exceeding expectations.Collaborate with other departments to ensure seamless integration of strategies across healthcare campaigns.Continuous Learning :Stay updated on healthcare regulations, industry standards, and emerging trends.Actively contribute to the professional development of the planning team, encouraging a culture of continuous learning and growth.Qualifications :
Extensive experience in brand strategy, with at least 2-5 years of work experience specifically within the healthcare sector.Strong analytical and research skills with a focus on healthcare trends.Proven ability to develop and implement effective healthcare communication strategies.Excellent communication and presentation skills.