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Marketing Manager

Akoya JewelsIndia

30+ days ago

Job description

CTC : 7-12 LPA

Responsibility

Identify and analyze market trends, competitor activities, and consumer preferences in the luxury jewelry sector. Campaign Management :

Plan, coordinate, and oversee marketing campaigns across various channels, including digital, print, events, and public relations.
Establish campaign objectives, budgets, and timelines and monitor progress. Product Positioning :
Collaborate with product development teams to ensure that jewellery collections are aligned with market demand and brand positioning. Ø

Develop strategies to differentiate our products in the competitive jewellery market. Digital Marketing :

Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising campaigns.

Optimize digital efforts to drive website traffic, online sales, and customer engagement. Brand Management :

Maintain and strengthen the company's brand image, identity, and values. Ø

Ensure all marketing materials and messaging adhere to brand guidelines and reflect a luxury aesthetic. Market Research and Analysis :

Conduct in-depth market research to understand consumer behavior and preferences.

Use data and insights to make informed marketing decisions and adapt strategies as needed Ø

Strong understanding of digital marketing channels and social media platforms. -

Excellent written & verbal communication. -

Ability to manage multiple projects and priorities in a fast-paced environment. -

Strong analytical skills and ability to measure and analyse marketing metrics. Ø

Creativity and ability to think outside the box. -

Experience in trade show planning and coordination is preferred

Marketing Manager • India