Company Description
Property Reports Plus is a leading provider of Property inspection services across Australia. We serve both residential and commercial real estate agencies , delivering reliable, high-quality reporting services backed by over a decade of industry experience.
Role Description
We are seeking a Demand Generation Lead to join our growing team. This is a remote, full-time position with flexibility, working closely with the founders. You will play a key role in developing and executing demand generation strategies, conducting market research, and driving qualified leads to support customer acquisition.
You’ll be responsible for identifying high-impact marketing initiatives, building scalable lead generation campaigns, and creating data-driven strategies that align with our business goals.
Key Responsibilities
- Develop, execute, and optimize multi-channel demand generation campaigns to drive pipeline growth.
- Conduct market and competitor research to identify new opportunities.
- Use marketing automation tools to nurture leads and improve conversion rates.
- Collaborate with the founders and sales team to align marketing activities with revenue goals.
- Measure and report on campaign performance, continuously testing and iterating for improvement.
- Create and manage lead scoring systems, landing pages, and campaign workflows.
Qualifications
Proven experience in demand generation and lead generation strategies.Proficient with CRM and marketing automation tools (e.g., HubSpot, ActiveCampaign, Zoho, Mailchimp).Strong analytical mindset and problem-solving skills.Excellent communication and interpersonal skills.Ability to work independently and manage multiple priorities in a remote environment.Bachelor’s degree in Marketing, Business , or a related field.Bonus Points
Experience working with real estate or property services industries.Familiarity with B2B services and long-sales-cycle marketing.Content marketing or paid media experience is a plus.