Google Ads Specialist

At Tradebuilder Inc, a leading marketing, technology, and design services company, we believe in empowering people, optimizing processes, and building platforms that help organizations scale their business. With our remote-hybrid work culture, you'll have the flexibility to work remotely while collaborating with a diverse and talented team. Check out our website at https : / / tradebuilderinc.com / to learn more about us.

Role & Responsibilities

• Create and manage end-to-end Google Ads campaigns to drive traffic, conversions, and maximize ROAS.
• Hands-on management of Google PPC accounts
• Stay up-to-date with the latest Google Ads trends, industry best practices, and consumer behavior insights to formulate effective strategies.
• Monitor campaign performance, KPIs, and budgets continuously, and optimize individual campaigns to improve ROAS and CAC.
• Collaborate with the content and design teams to align creatives and landing page messaging for impactful campaigns.
• Reviewing performance and using insights to optimize the account.
• Work closely with relevant teams to identify opportunities for funnel conversion improvement and implement new ideas and initiatives to drive better results.
• Utilize Google Analytics and other relevant tools to analyze campaign performance, ad-set level metrics, and ad-level data to guide future strategies and decision-making.
• Keep clients informed about campaign schedules, modifications, and outcomes to maintain transparency.
• Generate regular reports on campaign performance and present insights and recommendations to determine areas for campaign improvement.

Desired Experience & Skills