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Business Analyst
vidaXLHyderabad, Telangana, India11 days ago
Job descriptionConduct comprehensive analysis of mails to assess performance, reliability. Utilize advanced analytical tools to interpret data and generate actionable insights . Collaborate with the SFMC Scrum Team to align on email marketing strategies with webshop objectives. Offer informed recommendations on implementing new email marketing strategies based on customer preferences and industry trends. To provide value generation for the Business cases related to Payment PORT projects . Create comprehensive user documentation and training materials for SFMC users. Keeping pace with rapidly evolving industry and customer trends Being critical with data and providing the right validation towards data. To constantly, monitor and report far and wide gaps when it comes to main metrics of SFMC like open rate, conversion rate, bounce rate, click-open rate, unsubscribe rate etc. Balancing the need for innovation with maintaining operational efficiency and cost-effectiveness. Ensuring seamless integration with the webshop platform amidst changing business priorities and requirements. Excel (good to have advanced), PowerPoint. Data reporting platforms like Google Analytics, Salesforce, PowerBi and looker (good to have) . Excellent collaboration and communication skills for working effectively within cross functional teams. Experience in Agile methodologies, particularly with Scrum Teams, and familiarity with sprint planning and backlog management. Strategic thinking to align with broader organizational goals and objectives.
Designation : Business Analyst- SFMC
Job Purpose : What is the purpose of the job?
We are seeking a skilled and detail-oriented Business Analyst with expertise in Salesforce Marketing Cloud (SFMC) to join our team. The ideal candidate will play a pivotal role in understanding business requirements and optimization of SFMC features. This position requires a deep understanding of marketing automation, campaign management, and customer engagement strategies.
Key Responsibilities :
- Conduct time-to-time analysis to customize SFMC functionalities to align with Business goals
- Stay abreast of industry trends and emerging technologies to match the market standards
- Utilize advanced analytical tools to interpret data and generate actionable insights related to the email marketing.
- Leading deep dive data analysis to identify patterns and trends with the customer behavior.
- To be able to create reports in marketing cloud.
Principal Accountabilities
Key Challenges
Skills required (Tools and Technologies)
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Analyst • Hyderabad, Telangana, India
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