We required Senior Marketing Executive - Transformer for our company at por Vadodara
Job Summary : The Senior Marketing Executive for the Transformer Industry in Vadodara will be responsible for driving and executing advanced marketing strategies ensuring brand visibility lead generation and market penetration for transformer products and solutions. This role requires a deep understanding of the transformer industry as well as experience in B2B marketing digital strategies and market analysis. The ideal candidate will lead marketing initiatives manage campaigns and collaborate with cross-functional teams to align marketing efforts with business objectives.
Key Responsibilities :
Strategic Marketing Planning & :
- Develop and implement comprehensive marketing strategies to drive business growth in the transformer industry.
- Lead the creation and of integrated marketing campaigns (digital and traditional) to generate leads build brand awareness and expand market presence.
- Work closely with senior leadership to align marketing strategies with company goals and objectives.
- Analyze customer needs and market trends to identify new opportunities for business development and product positioning.
Brand Management & Communication :
Manage and enhance the company s brand image in the transformer industry ensuring consistent messaging across all marketing materials digital platforms and communications.Develop high-quality content including product brochures white papers case studies and presentations that effectively communicate the value proposition of transformer products.Oversee digital marketing strategies including SEO SEM social media email campaigns and content marketing to ensure optimal engagement with the target audience.Lead Generation & Sales Support :
Collaborate with the sales team to create targeted lead generation strategies ensuring alignment between marketing and sales initiatives.Identify qualify and nurture leads through the marketing funnel to ensure smooth handover to the sales team.Organize and manage customer outreach programs such as webinars trade shows seminars and product demonstrations to support sales efforts and increase conversions.Market Research & Competitor Analysis :
Conduct in-depth market research and competitor analysis to gain insights into market trends customer needs and competitor activities.Provide actionable insights to improve product offerings marketing strategies and customer engagement efforts.Continuously monitor and adapt marketing tactics based on market feedback and performance analytics.Campaign Performance & Reporting :
Oversee the tracking measurement and reporting of marketing campaign performance against KPIs such as lead generation conversion rates and ROI.Provide detailed reports to management with recommendations to optimize future campaigns.Conduct post-campaign analysis to assess success and identify areas for improvement.Collaboration & Team Leadership :
Lead and mentor junior marketing team members providing guidance and support on campaigns strategies and tasks.Collaborate with the product development engineering and sales teams to ensure marketing activities align with product launches promotions and company objectives.Work with external agencies and vendors to coordinate marketing efforts including content creation advertising and events.Required Skills & Qualifications :
Education : Bachelor s degree in Marketing Business Administration Electrical Engineering or a related field. A Masters degree or MBA is a plus.Experience :Minimum of 5-7 years of marketing experience with a focus on B2B marketing industrial products or the transformer industry.Proven experience in digital marketing (SEO SEM email campaigns social media) as well as traditional marketing strategies.transformer,sem,digital marketing,seo,sales,campaigns,market analysis,email campaigns,brand management,content marketing,lead generation,social media,b2b marketing
Key Skills
Customer Services,Business Analysis,Business Administration,Business Management,Business Solutions,Communication,Business Operations,Business Sales,Relationship Management,Client Services,Team Player Spirit,Business Analytics,Problem Solving Skills
Employment Type : Full Time
Experience : years
Vacancy : 1
Monthly Salary Salary : 35000 - 50000
