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CS Soft Solutions - PPC Specialist

CS Soft Solutions - PPC Specialist

CS Soft Solutions (India) Pvt LtdMohali, India
30+ days ago
Job description

Key Responsibilities :

  • Plan, create, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, Instagram, and other social media platforms.
  • Conduct thorough keyword research, competitor analysis, and audience segmentation using tools like SEMrush, Ahrefs, Google Keyword Planner, and Ubersuggest.
  • Develop compelling ad copy and coordinate with design / development teams to optimize landing pages for conversions.
  • Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) daily and make data-driven adjustments to improve results.
  • Implement A / B testing for ads, audience targeting, and landing pages to continuously enhance campaign effectiveness.
  • Track conversions, set up remarketing strategies, and manage bid strategies to optimize budget allocation.
  • Prepare and present detailed performance reports using Google Data Studio and spreadsheets, providing actionable insights and strategic recommendations to clients.
  • Communicate regularly with clients to understand goals, share updates, and ensure campaign alignment.
  • Stay updated on industry trends, platform updates, and PPC best practices to keep campaigns competitive.

Required Skills :

  • Strong analytical and problem-solving skills with ability to interpret complex campaign data.
  • Proficiency in managing ad platforms : Google Ads, Bing Ads, Facebook / Meta Ads, and social media advertising tools.
  • Excellent communication skills and client relationship management experience.
  • Ability to manage budgets efficiently and optimize campaign spending.
  • Detail-oriented with ability to multitask and manage multiple campaigns simultaneously.
  • Good to have experience with tracking and analytics tools including Google Analytics (GA4), Google Tag Manager, Facebook Pixel, and conversion tracking
  • ref : iimjobs.com)

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    Ppc Specialist • Mohali, India

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