CS Soft Solutions - PPC Specialist

Key Responsibilities :

• Plan, create, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, Instagram, and other social media platforms.
• Conduct thorough keyword research, competitor analysis, and audience segmentation using tools like SEMrush, Ahrefs, Google Keyword Planner, and Ubersuggest.
• Develop compelling ad copy and coordinate with design / development teams to optimize landing pages for conversions.
• Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) daily and make data-driven adjustments to improve results.
• Implement A / B testing for ads, audience targeting, and landing pages to continuously enhance campaign effectiveness.
• Track conversions, set up remarketing strategies, and manage bid strategies to optimize budget allocation.
• Prepare and present detailed performance reports using Google Data Studio and spreadsheets, providing actionable insights and strategic recommendations to clients.
• Communicate regularly with clients to understand goals, share updates, and ensure campaign alignment.
• Stay updated on industry trends, platform updates, and PPC best practices to keep campaigns competitive.

Required Skills :

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