Digital Growth StrategistConfidential Jobs • Bengaluru, Republic Of India, IN
Digital Growth Strategist
Confidential Jobs • Bengaluru, Republic Of India, IN
21 hours ago
Job descriptionDevelop and execute hands-on influencer marketing campaigns (direct management, not agency-led) Track performance metrics and optimize content formats for maximum ROI Scale influencer-led revenue streams through strategic partnerships Design and implement affiliate / referral structures and creator payout models Build relationships with micro and macro influencers aligned with brand values Identify and solve complex digital growth challenges including funnel optimization, conversion rate improvement, and user onboarding Design and execute structured experiments (A / B tests, multivariate tests, funnel optimizations) Implement funnel-first thinking approach to campaign strategy and optimization Optimize WhatsApp flows, landing pages, and conversion touchpoints Develop clear problem statements and hypothesis-driven solutions Build comprehensive dashboards and reporting systems for growth metrics Create growth models to guide strategic decision-making Link marketing activities directly to business outcomes : sales growth, revenue impact, CAC reduction Establish KPI frameworks and performance benchmarks Present insights and recommendations to senior leadership 4-8+ years of experience in product growth, performance marketing, or related field Proven track record managing large-scale digital marketing campaigns Direct hands-on experience with Meta, Google, TikTok advertising platforms Experience managing monthly media budgets of ₹5+ Crores Demonstrated success achieving 4x+ ROAS or meeting strict CAC / CPA targets
About Company : - Founded in 2019, this Jakarta-based fintech startup focuses on digitizing financial services for Indonesia’s micro, small, and medium enterprises (MSMEs). This role is based out of Indonesia.
Role Summary
As a Growth Marketing Manager, you will be responsible for driving user acquisition, engagement, and revenue growth through strategic performance marketing campaigns. You'll work hands-on with multi-channel campaigns while building and optimizing our growth funnel from awareness to conversion.
Key Responsibilities
Performance Marketing & Paid Media Management
- Directly manage and optimize campaigns across Meta, Google, TikTok, and other paid channels
- Oversee monthly media budgets with full P&L accountability
- Achieve and maintain 4x+ ROAS or meet strict CAC / CPA targets consistently
- Execute creative testing strategies, audience segmentation, and campaign experimentation
- Scale successful campaigns while maintaining efficiency metrics
Influencer Marketing & Creator Partnerships
Growth Strategy & Problem-Solving
Analytics & Performance Tracking
Required Qualifications
Experience Requirements
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Growth Strategist • Bengaluru, Republic Of India, IN
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